- [Greg] The vibes and the feeling of this place, a lot of people walk in, they're like, "Are you sure this is Wilson, North Carolina?"

- It's just so bright and welcoming, so it gives you a really happy feeling when you first get here.

They sell several different kinds of cookies.

The blueberry lemon is the best.

- They have brownies, they have cupcakes, they have cakes, they have cheesecakes.

- [Blair] They also have specialty coffee they can make you.

So it's just a really well-rounded place to come and kind of get anything that your heart desires.

- We are a specialty artisanal bakery here in Wilson.

We offer traditional bakery items but we also go into depth with specialty cakes, birthday cakes, anniversary cakes.

A lot of people use different buttercream and stuff like that.

With us, I would say our specialty is more mousse styled cakes.

They're not too sweet, they're not overly heavy.

- When I see the stuff that Greg creates, it really just blows me away.

I really admire his process of being able to take an idea and kind of turn it into this creation that not only like looks beautiful but also tastes just out of this world.

- And he's really the heart and soul of his whole operation.

He inspires me to be the best version that I could be.

- And they change their cupcakes every month.

So they're constantly coming up with new specialty flavors and if there's one in February that's the bestseller, they'll bring it back next year and people get excited about that and the anticipation of waiting 12 months for your favorite one to come back is fun, makes it taste better when you have it.

I would say it's an amazing bakery, but it's a lot more than that too and it's kind of become a staple in our community as somewhere that's a safe space for all types of people.

I think you really feel like you matter when you come here.

- We have this amazing business here in Wilson, but more important than our business is our community and the impact that we're making on our community and the connections that we're forming.

We both grew up in small towns.

We moved to Wilson from outside Chicago.

We went to school in Providence so we're used to living in big cities.

- Visiting Wilson, it very much reminded us of growing up in that small town and we love that sort of atmosphere and that community focused and opening our bakery here, we've gotten that.

And so when we had found this place, it needed a lot of work, but the location was really great.

We were learning how to build the countertops and- - Tiling.

- Tiling.

- Lots and lots of tiling.

- Lots of tiling.

- [Greg] But, it really does make you appreciate it a lot more, knowing that you can do it.

- I think you can find a lot of people who are willing to be in complacency and to just get through.

But I really do admire Greg and Alex 'cause I think they're risk takers, but the way that they take risks, it looks so effortless and fun that they do it in such a way that makes it feel possible almost to do the same thing yourself.

- They've become invested in a community in which they didn't even grow up and growing up here, I can say that they've made it better.

They're the ones who began our Wilson Pride Event.

Those of us who volunteered are just overwhelmed at how many people come and how many older people have said, "This is so wonderful to see our community having this."

- Our first pride event, we are like, "Uh-oh, it's eight o'clock, "is anyone gonna show up today?"

We were like, "No one's gonna show up "because no one wants to be involved in this "and no one wants to attend something like this."

- We had over 700 people on our first pride- - Come through that day.

- [Greg] For me, even the motto of the bakery, Treat Yo' Self, I just feel life is just so short and we all just need to just embrace all the moments and not let anything hold us back and I feel like if you don't take those risks, you're never gonna really fully evolve and really experience what you want to experience.

- Treat Yo' Self Bakery is at 419 Goldsboro Street South in Wilson, and they're open Tuesday through Saturday from 8:00 AM to 3:00 PM.

For more information, give them a call at [252] 674-1194 or visit them online a treatyoselfbakery.com.