(upbeat music) - I've never been to a bakery quite like this.

It's really nostalgic.

As soon as you open the door, you just smell the cinnamon and the chocolate.

Everything is fresh from scratch, and I just appreciate quality.

- We sell premium baked goods, handcrafted by the home front heroes.

- Hand rolled, hand stuffed, gourmet, just over the top.

- I mean, just even the names of everything, it's just a whole different vibe of coming in here and being like, "We know you, and we want you to feel special."

- You feel welcome and understood when you come in.

- The baked goods, the drinks, everything here is fabulous, and there's something new every time you come in.

- The Campfire Commander's probably my all-time favorite.

It's a cookie where it has marshmallows.

It's like having a s'more in a cookie.

- It's all enveloped in it, and just the toasted marshmallows on top took it off the bus.

- My kids love the crookie, which is a croissant with cookie baked in and cookie on top.

We love supporting local, especially military affiliated, and Erin and her husband Nicholas are huge supporters.

- Bravory Bakehouse is a social impact organization.

After two decades serving in the military, my wife and I decided to stand up Bravory Bakehouse to represent what we call the home front hero, which is the family members, the caregivers, who stand behind the service member.

The home front hero is often unseen and unsupported and give up opportunity for their own careers, sacrificing their own self-interest.

And so at Bravory Bakehouse, we want to give that demographic a voice.

We want to let them know that they've been seen and heard.

Our proceeds go back into nonprofits that create veteran and military spouse entrepreneurs.

The point is to give the average American who may not be so connected to the military an opportunity to give back.

There's over 50,000 veteran service organizations out there, and so we're working through those organizations to help provide opportunity to this demographic.

- They have supported me significantly.

I've been baking bread, and they've opened up the kitchen to me in off hours.

When somebody says, "You're starting something new, don't go through the struggles I went through," you can't be thankful enough for somebody who does that for you.

I am a military spouse.

This is the first time that I've worked with for someone that truly understands what that lifestyle is like.

You know, I can't put blame on people that don't understand it, but when you have somebody that truly understands what you're going through on a day-to-day basis, it just makes you feel seen and heard.

So, you know, if I come in maybe a little off, you know, she's immediately understanding of that.

So this is my Appie.

He was a colonel in the Air Force.

He was in Operation Market Garden, and he was a pilot, and he got shot down.

And this is my sister, who's the Air Force veteran.

These are her books that she self-publishes, and she rescues horses with the proceeds from that.

Nicholas's dad is over here in Vietnam.

I'm Italian, so cooking and feeding is in my blood.

When I first started baking, I was just experimenting and trying to figure out how to get my mom's cookie recipe into a cookie that I specifically wanted, just something to fill up my time.

Why are you looking at me like that?

-Because Erin is underselling herself.

She has spent endless hours, seven days a week.

She's in the bakery perfecting every single recipe.

-I, myself, wanted to serve, and I didn't get to that point in my life.

And when I met Nick and married into the military, I was really proud to become a military spouse.

This business has given me the ability to show my love for the community.

It's my own way of serving.

-Bravory Bakehouse is located at 974 South Bennett Street, Unit A, in Southern Pines.

They're open Tuesday from 9 to 4 and Wednesday through Saturday from 9 a.m.

to 8 p.m.

For more information, visit bravorybakehouse.com.